Introducing the Japan we love

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Restaurants and shops

Discovering Japan’s 100-Yen Shops: Affordable Treasures for Every Traveler

When people think of Japan, images of futuristic technology, traditional shrines, and world-class cuisine often come to ...
Restaurants and shops
Event / Festival

Hanazono Shrine’s Tori-no-Ichi Festival: A Lively Celebration of Luck in the Heart of Shinjuku

Known in Japanese as the Ōtori Matsuri (大酉祭), this annual event draws thousands of people from all over Japan who come t...
Event / Festival
December

Winter Illuminations in Asakusa: A Warm, Timeless Glow in Tokyo’s Historic District

Asakusa is known for its traditional charm—narrow streets lined with old-fashioned shops, the majestic Sensō-ji Temple, ...
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